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12.27.17 By: Johnathan Schwarz
7 branding tips that can increase your revenue by 100 percent
Way back in 2005, there is a famous e-commerce company that increased its revenue by $300 million by merely changing its Register button to a Continue button. The company was…
12.21.17 By: Johnathan Schwarz
What is a branding consultant and why you should hire one?
Noisy – this is how Steve Jobs described the world. If Apple hasn’t changed their business branding, they would have never beaten Microsoft. What did Steve do differently? How did…
12.21.17 By: Johnathan Schwarz
What is brand perception and how can you measure it?
Yahoo was sold to Verizon this year for $4.48 billion. It was tragic. Yahoo founders Jerry Yang and David Filo created the company 1994 with a vision of a “globally…
11.27.17 By: Johnathan Schwarz
How can data storytelling breathe life back to your brand?
Bitcoins are more trustworthy than retail banks. According to the most recent study of Landor Pulse, confidence among retail banks such as Wells Fargo, are steadily declining. With a 23…
11.08.17 By: Johnathan Schwarz
Branding fundamentals for SMEs
Strong brands don’t just happen by accident. Despite this, only 53 percent of companies say they have a brand building strategy. The struggle is further exuberated by advertising and marketing…
11.01.17 By: Johnathan Schwarz
How micro-moments can create a powerful brand message
The Me Generation – this is how experts describe consumers today. Our customers demand more focus on their uniqueness and individuality. They want to share their stories and excitements, share…
09.11.17 By: Johnathan Schwarz
Does your BA maximize the business value of your product?
How would you know if the work done by your business analyst results in value? Perhaps one of the most difficult questions to answer, measuring the amount of value that…
07.24.17 By: DVG
8 steps to effective business analysis
Did you know that approximately 37% of projects fail due to poor business analysis? Although admittedly, identifying requirements is not an exact science, especially in software development. There are a…
