How can Data Storytelling Breathe Life Back to your Brand?

Bitcoins are more trustworthy than retail banks. According to the most recent study of Landor Pulse, confidence among retail banks such as Wells Fargo, are steadily declining. With a 23…

Branding Fundamentals for SMEs

Strong brands don’t just happen by accident. Despite this, only 53 percent of companies say they have a brand building strategy. The struggle is further exuberated by advertising and marketing…

How micro-moments can create a powerful brand message

The Me Generation – this is how experts describe consumers today. Our customers demand more focus on their uniqueness and individuality. They want to share their stories and excitements, share…

Does your BA maximize the business value of your product?

How would you know if the work done by your business analyst results in value? Perhaps one of the most difficult questions to answer, measuring the amount of value that…

8 steps to effective business analysis

Did you know that approximately 37% of projects fail due to poor business analysis? Although admittedly, identifying requirements is not an exact science, especially in software development. There are a…

So, how do you conduct business analysis for a minimum viable product?

A Minimum Viable Product (MVP) is a product development strategy developed by Eric Ries in his Lean Startup methodology. A MVP is the smallest version of a product that requires…

Big bang vs Iterative business analysis, which one is right for you?

Business analysis is the process of identifying problems, business needs and, consequently, recommending viable solutions to meet them. Part of this is the elicitation, documentation, and management of stakeholder requirements…

The quickest way to keep 38% of your website visitors

A website’s composition and layout will make or break your user engagement metrics. In fact, a recent study conducted by Adobe said that 38 percent of customers will stop engaging…

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