Who are the Millennial shoppers and how can they make or break your brand?

Business branding for the digital generation is not an option; it is a necessity. Studies show that by 2020, people born between 1980 to 2000 will soon dominate the workforce…

7 branding tips that can increase your revenue by 100 percent

Way back in 2005, there is a famous e-commerce company that increased its revenue by $300 million by merely changing its Register button to a Continue button.  The company was…

What is a branding consultant and why you should hire one?

Noisy – this is how Steve Jobs described the world. If Apple hasn’t changed their business branding, they would have never beaten Microsoft.  What did Steve do differently? How did…

What is Brand Perception and How can you Measure it?

Yahoo was sold to Verizon this year for $4.48 billion. It was tragic. Yahoo founders Jerry Yang and David Filo created the company 1994 with a vision of a “globally…

How can Data Storytelling Breathe Life Back to your Brand?

Bitcoins are more trustworthy than retail banks. According to the most recent study of Landor Pulse, confidence among retail banks such as Wells Fargo, are steadily declining. With a 23…

Branding Fundamentals for SMEs

Strong brands don’t just happen by accident. Despite this, only 53 percent of companies say they have a brand building strategy. The struggle is further exuberated by advertising and marketing…

How micro-moments can create a powerful brand message

The Me Generation – this is how experts describe consumers today. Our customers demand more focus on their uniqueness and individuality. They want to share their stories and excitements, share…

Does your BA maximize the business value of your product?

How would you know if the work done by your business analyst results in value? Perhaps one of the most difficult questions to answer, measuring the amount of value that…

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